Providing insight into the select, specialty property types of EPR Properties.

February 2014

NBC: New Attraction Offers Tilted View Atop Hancock Center

Entertainment / Family Entertainment Centers /

NBC: New Attraction Offers Tilted View Atop Hancock Center

The Hancock Center's "360 Chicago" observatory level delivers a new, unique perspective to tourist properties in the city.

A video on NBC Chicago provides a new look at an addition to one of the city’s top tourist draws.

The North Michigan Avenue property already delivers views of four states from the 94th floor. Called “TILT”, the new addition consists of an enclosed glass box protruding from the observatory that holds several visitors. Once they’re strapped in, the box tilts, creating downward-facing views of downtown—a major draw for new visitors as well previous visitors. This kind of change draws attention to “360 Chicago”, and enhances the long-term value of the property. Click here to read the article and watch the video.

Sources

New Attraction Offers Tilted View Atop Hancock Center. NBC Chicago. Web. 14. March. 2014.

Enter your email to begin receiving the Insight Center newsletter, featuring articles from EPR Properties.